⚠️ Unconfirmedtechnology2024

Average daily time spent on social media (ages 16–64), 2024

Name: Average daily time spent on social media (ages 16–64), 2024
Creator: DataReportal (compiled from Global Web Index / GWI)
Keywords: statistic-of-the-day, ai-generated, social media, time use, digital behavior, internet users, attention economy, screen time

Average daily minutes people ages 16–64 spend on social media in 2024, by country, based on Global Web Index survey data compiled by DataReportal.

Source: DataReportal (compiled from Global Web Index / GWI)•168 countries

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Key Insights

Global Average

128.3min/day

Median: 126.0min/day

Countries Covered

168

with available data

Highest

Nigeria

224.0min/day

Lowest

Ghana

49.0min/day

Top 5 Countries

1Nigeria224.0min/day

2Philippines224.0min/day

3Venezuela215.0min/day

4Faroe Islands214.0min/day

5Sierra Leone207.0min/day

By Region

Africa141.4min/day(9 countries)

Other138.5min/day(90 countries)

Asia131.9min/day(25 countries)

South America125.7min/day(7 countries)

North America112.8min/day(4 countries)

Key Findings

•Reported social media time varies widely across countries, indicating big differences in daily digital habits.
•Several countries exceed ~3 hours/day on average, suggesting very high engagement in social platforms.
•High-income countries often cluster lower than many emerging markets, though there are notable exceptions.
•This measure captures intensity of use among connected populations, not overall national connectivity.

Country Rankings

Top 10 Countries

Bottom 10 Countries

Data Analysis

Value Distribution

How countries are distributed across the value range

Low (49.0min/day)High (224.0min/day)

Regional Comparison

Average values by world region (Global avg: 128.3min/day)

Africa (9)

Other (90)

Asia (25)

South America (7)

North America (4)

Europe (31)

Oceania (2)

Percentile Profile

The curve shows how values change from the lowest to the highest country. Steep sections reveal inequality or outliers.

0th percentile · lowest100th percentile · highest

About This Statistic

This statistic measures the average time people ages 16–64 report spending on social media each day. It’s a useful snapshot of how deeply social platforms are embedded in daily life—capturing not just access to the internet, but the intensity of use.

The data come from Global Web Index (GWI) survey responses, reported and compiled in DataReportal’s annual “Digital” country reports. Because this is self-reported behavior from a defined age group (16–64), it’s best interpreted as a comparable indicator of engagement rather than a precise time-tracking measurement.

Full Data

Rank ↑	Country ↕	Value ↕
1	Nigeria	224.0min/day
2	Philippines	224.0min/day
3	Venezuela	215.0min/day
4	Faroe Islands	214.0min/day
5	Sierra Leone	207.0min/day
6	Rwanda	204.0min/day
7	Kenya	200.0min/day
8	Indonesia	196.0min/day
9	Chad	195.0min/day
10	Bermuda	195.0min/day
11	Mozambique	192.0min/day
12	Peru	189.0min/day
13	Uganda	189.0min/day
14	Malawi	186.0min/day
15	Guinea	185.0min/day
16	Belize	180.0min/day
17	Zambia	178.0min/day
18	Timor-Leste	176.0min/day
19	South Africa	173.0min/day
20	Lao People's Democratic Republic	172.0min/day
21	Panama	171.0min/day
22	United Republic of Tanzania	170.0min/day
23	Iraq	169.0min/day
24	Saudi Arabia	169.0min/day
25	Argentina	166.0min/day
26	Myanmar	165.0min/day
27	Eritrea	165.0min/day
28	Pakistan	165.0min/day
29	Mexico	164.0min/day
30	Guinea-Bissau	162.0min/day
31	Türkiye	161.0min/day
32	Democratic Republic of the Congo	160.0min/day
33	Algeria	160.0min/day
34	Brunei Darussalam	160.0min/day
35	Madagascar	159.0min/day
36	Republic of The Gambia	156.0min/day
37	Austria	156.0min/day
38	Botswana	156.0min/day
39	Ecuador	155.0min/day
40	Greece	155.0min/day
41	Vanuatu	155.0min/day
42	Cambodia	154.0min/day
43	Mauritius	154.0min/day
44	Yemen	154.0min/day
45	Jamaica	153.0min/day
46	Djibouti	152.0min/day
47	Vietnam	152.0min/day
48	Sudan	152.0min/day
49	India	151.0min/day
50	Republic of the Congo	150.0min/day
51	Cuba	150.0min/day
52	Papua New Guinea	150.0min/day
53	Malta	149.0min/day
54	Georgia	148.0min/day
55	Morocco	148.0min/day
56	Burundi	147.0min/day
57	Jordan	147.0min/day
58	Belarus	145.0min/day
59	Trinidad and Tobago	145.0min/day
60	Cayman Islands	144.0min/day
61	Thailand	144.0min/day
62	Egypt	144.0min/day
63	Barbados	144.0min/day
64	Fiji	143.0min/day
65	Nicaragua	143.0min/day
66	Dominican Republic	142.0min/day
67	Gibraltar	142.0min/day
68	Malaysia	142.0min/day
69	Qatar	142.0min/day
70	Solomon Islands	142.0min/day
71	Senegal	140.0min/day
72	Equatorial Guinea	138.0min/day
73	Maldives	138.0min/day
74	Burkina Faso	138.0min/day
75	Cyprus	137.0min/day
76	South Sudan	137.0min/day
77	Bangladesh	137.0min/day
78	Armenia	136.0min/day
79	Honduras	134.0min/day
80	New Caledonia	133.0min/day
81	Lebanon	128.0min/day
82	Suriname	128.0min/day
83	Bolivia	128.0min/day
84	Costa Rica	126.0min/day
85	Gabon	126.0min/day
86	Haiti	126.0min/day
87	Cote d'Ivoire	126.0min/day
88	Nepal	126.0min/day
89	Togo	126.0min/day
90	Namibia	125.0min/day
91	Kyrgyzstan	124.0min/day
92	Bosnia and Herzegovina	122.0min/day
93	Oman	121.0min/day
94	Comoros	120.0min/day
95	Poland	120.0min/day
96	Uzbekistan	120.0min/day
97	Cameroon	117.0min/day
98	Kazakhstan	117.0min/day
99	People's Republic of China	116.0min/day
100	Mali	115.0min/day
101	Bahrain	115.0min/day
102	Cape Verde	112.0min/day
103	Italy	112.0min/day
104	Colombia	111.0min/day
105	Hungary	111.0min/day
106	United Arab Emirates	111.0min/day
107	Tunisia	111.0min/day
108	Bulgaria	110.0min/day
109	Canada	109.0min/day
110	Singapore	109.0min/day
111	Romania	108.0min/day
112	Kuwait	106.0min/day
113	Russian Federation	106.0min/day
114	Sri Lanka	105.0min/day
115	Iceland	105.0min/day
116	Zimbabwe	105.0min/day
117	Mauritania	104.0min/day
118	Ukraine	104.0min/day
119	Afghanistan	104.0min/day
120	Islamic Republic of Iran	103.0min/day
121	Serbia	103.0min/day
122	Albania	103.0min/day
123	Chile	100.0min/day
124	Finland	98.0min/day
125	Guatemala	98.0min/day
126	Montenegro	98.0min/day
127	The Republic of North Macedonia	98.0min/day
128	United Kingdom	97.0min/day
129	Moldova, Republic of	96.0min/day
130	Niger	96.0min/day
131	Slovenia	96.0min/day
132	Latvia	95.0min/day
133	Turkmenistan	95.0min/day
134	Spain	94.0min/day
135	Denmark	93.0min/day
136	Lithuania	92.0min/day
137	Mongolia	92.0min/day
138	Portugal	91.0min/day
139	France	90.0min/day
140	Angola	89.0min/day
141	Australia	88.0min/day
142	Ethiopia	86.0min/day
143	Belgium	86.0min/day
144	Israel	85.0min/day
145	Uruguay	84.0min/day
146	Germany	83.0min/day
147	Samoa	82.0min/day
148	Czech Republic	81.0min/day
149	Switzerland	80.0min/day
150	United States of America	80.0min/day
151	Ireland	79.0min/day
152	Luxembourg	79.0min/day
153	Croatia	78.0min/day
154	Netherlands	77.0min/day
155	Bhutan	75.0min/day
156	Brazil	75.0min/day
157	Paraguay	74.0min/day
158	Sweden	73.0min/day
159	Estonia	71.0min/day
160	New Zealand	71.0min/day
161	Andorra	70.0min/day
162	South Korea	69.0min/day
163	El Salvador	65.0min/day
164	Norway	65.0min/day
165	Central African Republic	63.0min/day
166	North Korea	60.0min/day
167	Japan	52.0min/day
168	Ghana	49.0min/day

Showing 168 of 168 countries

Topics

#statistic-of-the-day #ai-generated #social media #time use #digital behavior #internet users #attention economy #screen time

Data Source

This data comes from DataReportal (compiled from Global Web Index / GWI) (2024).

View Original Source